Appodeal was Founded by App Publishers for App Publishers.
Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production, a mobile apps publishing company with a monthly audience of 4M active users across all apps.
After experimenting with most of the ad networks, mediators, and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best — increasing their apps’ ad revenue by an impressive ~270%.
Golubev then realized that all mobile ad tools simply put the advertisers’ interests first, not the publishers. As a result, he decided to launch Appodeal to the public in 2015 — bringing the power back to the mobile app publishers.
Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since.
Learn more about Appodeal's Win/Win Business Model
As of August 2016, Appodeal: