HUGO BOSS 

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HUGO BOSS 

For years, the HUGO BOSS Group has been one of the market leaders in the premium fashion and luxury goods segment and is continuously expanding this position. In 2009, HUGO BOSS reached sales of 1.56 EUR billion, with 9,000 people working for the Company. Along with its outstanding product expertise, a global and exclusive sales network, excellent market and customer knowledge, automated logistics processes, and reliable purchasing structures form the basis for its successful business development. In addition, the brand portfolio, which covers all the key fashion segments ranging from classic tailored fashions, evening and casual fashion to shoes and leather accessories as well as licensed perfumes, watches, eyewear and children’s fashion, forms a supporting pillar for the Group’s success. Intensive marketing activities, as well as the involvement in the sponsorship of athletic and cultural events, or the uniform design of the retail stores enhance the worldwide recognition and image of the HUGO BOSS brands and the Company. Events such as sailing, golf or Formula 1 form an integral part of the sports sponsorship. While sport is an ideal vehicle for conveying brand values such as dynamics, perfection and precision, art, like fashion, thrives on trends, aesthetics and creativity. The Company also sets a course with high profile fashion events in the world’s fashion capitals, further highlighting the appeal and acceptance of the Group’s brands for key target groups and charging the HUGO BOSS brand world with emotion. HUGO BOSS reacted to the high demand for luxury goods at an early stage with a global growth strategy. Thus, the Company’s strength is demonstrated worldwide by the large number of HUGO BOSS stores and retail stores acting as retail partners. As a result, HUGO BOSS products can now be purchased in more than 110 countries and at some 6,100 points of sale. Rounding off global expansion and strengthening sales and distribution of HUGO BOSS products also further drives forward retail activities in particular. At the end of fiscal year 2009, the number of own retail stores amounted to 364 (432 including outlets). The number of stores operated via franchisees amounts to approximately 1,050. This brings the total number of monobrand stores in the HUGO BOSS Group to more than 1,400 in over 80 countries.