Field Force Manager (Руководитель торговых сил)

Leads and manages all operational activities of the Field Force team within the mobile phone (smartphone) business. Ensures effective execution of sales, merchandising, and in-store activities to maximize brand presence, sell-out performance, and market coverage. Oversees City Managers and Merchandisers to achieve company sales targets and operational excellence.

Key Responsibilities

• Manage and coordinate the daily activities of City Managers and Merchandisers
• Ensure proper execution of sales strategies and in-store operations across all assigned regions
• Monitor and drive achievement of sales targets (sell-in & sell-out)
• Expand retail outlet coverage and strengthen market penetration
• Control and improve merchandising standards and brand visibility in all outlets
• Analyze field performance, sales reports, and competitor activities
• Develop and implement strategies to improve Field Force efficiency and productivity
• Train, coach, and evaluate City Managers and Merchandisers
• Ensure discipline, reporting accuracy, and compliance with company policies
• Collaborate with Trade Marketing and Sales teams for campaign execution
• Provide regular performance reports and insights to top management

Key Objectives

• Increase market share in the smartphone category
• Improve sell-out performance in retail channels
• Ensure strong brand presence at all points of sale
• Build a high-performing and disciplined Field Force team