Marketing Manager

MARKETING MANAGER

InterContinental Tashkent is seeking an experienced, strategic, and commercially driven Marketing Manager to lead the hotel’s marketing activities, strengthen its luxury brand positioning, and support business growth across all hotel outlets.

This is a key role for a marketing professional with a strong background in luxury hospitality, proven hotel marketing experience, and the ability to translate brand strategy into commercially successful campaigns.

About InterContinental Tashkent

Located in the heart of Tashkent, next to Amir Temur Square, InterContinental Tashkent is part of the prestigious Trilliant mixed-use complex and one of the city's leading luxury hotels.

The hotel features:

• 216 spacious guest rooms and suites;

• A signature rooftop restaurant and outdoor bar;

• Lobby Lounge with a dedicated pastry shop;

• Pool Bar;

• A state-of-the-art Wellness Club;

• More than 2,500 sqm of conference and banquet facilities.

InterContinental Tashkent combines international InterContinental brand standards with contemporary luxury, exceptional hospitality, and a strong focus on guest experience.

Position Purpose

Reporting directly to the Director of Sales & Marketing, the Marketing Manager will be responsible for developing and executing the hotel's overall marketing strategy in alignment with business objectives and IHG brand standards.

The role will work closely with Sales, Food & Beverage, Rooms, Spa, and other hotel departments to develop integrated marketing initiatives that strengthen brand awareness, drive revenue, increase guest engagement, and position InterContinental Tashkent as a leading luxury hospitality destination.

Key Responsibilities

• Develop and execute the hotel's annual marketing strategy and integrated marketing plan in line with business objectives and IHG brand standards;

• Develop and implement marketing campaigns to support the hotel's rooms, restaurants, bars, Spa, events, and other revenue-generating outlets;

• Strengthen the positioning and visibility of InterContinental Tashkent within the luxury hospitality market;

• Manage the marketing budget, monitor expenditure, and evaluate return on marketing investment;

• Develop and manage the hotel's digital and social media strategy, including content planning and editorial calendars;

• Lead the development of high-quality visual and written content aligned with luxury brand standards;

• Oversee the production of photography, videography, promotional materials, presentations, and other marketing collateral;

• Manage relationships with PR, digital, creative, and media agencies, designers, photographers, videographers, and other external partners;

• Develop strategic partnerships with media, influencers, luxury lifestyle platforms, and key local and international stakeholders;

• Prepare press releases, PR materials, media communications, and brand stories;

• Plan and coordinate photo and video shoots, marketing campaigns, brand activations, and special projects;

• Conduct market research and competitor analysis, with a strong focus on the luxury hospitality segment;

• Monitor marketing performance, analyze campaign results, and provide actionable recommendations to management;

• Ensure all marketing communications consistently reflect InterContinental brand identity and IHG standards;

• Support the planning and promotion of hotel events, F&B activations, seasonal campaigns, and commercial initiatives;

• Maintain a consistent brand voice and visual identity across all communication channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field;

• Minimum 5 years of professional marketing experience;

• Minimum 3 years of hands-on hotel marketing experience in an executive/specialist-level marketing role;

• Proven experience within the luxury or upscale hotel segment is mandatory;

• Strong track record of developing and executing integrated hotel marketing strategies and campaigns;

• In-depth understanding of luxury hospitality, premium brand positioning, and guest-focused marketing;

• Proven experience across digital marketing, social media, PR, content creation, and brand communications;

• Experience working with international hotel brands, agencies, media, influencers, and external partners is highly desirable;

• Fluency in English, Russian, and Uzbek;

• Excellent written and verbal communication skills;

• Strong commercial awareness and analytical thinking;

• Excellent project management and organizational skills;

• Creative mindset with a strong eye for brand consistency and attention to detail;

• Ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment;

• Strong proficiency in Microsoft Office and relevant marketing and digital tools.

What We Offer

• Competitive salary and performance-based bonus;

• Official employment in accordance with the legislation of the Republic of Uzbekistan;

• The opportunity to work with the internationally recognized InterContinental Hotels & Resorts brand;

• IHG Employee Rates and benefits across hotels worldwide;

• Complimentary staff meals;

• Professional training and development opportunities;

• International career growth opportunities within IHG;

• Exposure to international brand projects and major hospitality events;

• A dynamic working environment within a luxury hospitality property;

• The opportunity to contribute to the growth and positioning of one of Tashkent's most prominent luxury hotels.